Influencer marketing has come a long way in just a few short years. From the beginning when behind-the-scenes deals were made with giant media stars to the mainstream influencer marketing deals of today, no marketing campaign is complete without tapping ...


Join us Nov 9th in Los Angeles for a day of inspiration, networking and hear from Sarah Michelle Gellar, Jon Taffer, Carmen Electra, Apolo Ohno . Video content works especially well on product pages, since you can convey the attributes of the ...


Fear motivates us to act quickly, whether it's running away from a falling object or closing your eyes just before a roller coaster takes an epic plunge. Our brains are hardwired to handle fear with a "fight or flight" response. In the same vein, fear ...


Once a year I teach a class in the MBA program at the College of William and Mary in Virginia. For the last seven years, my charter has been to introduce MBA students to the real world of B2B marketing. This year, I brought a special guest to help me talk ...


Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. It’s never been easier to start your own business. On the flip side, it’s also never been harder to start your own business. Everyone and their ...


A mention is all well and good, but the question then becomes how effectively does the brand capitalize on that cultural alley-oop? From the looks of it, Eggo is missing its shot. The breakfast brand received a massive boost in interest thanks to the ...


Oct 20 (Reuters) - Asset manager Intermediate Capital Group named Louis Colosimo as managing director of marketing & client relations, Southern USA, effective immediately. Colosimo joins from Comvest Group where he was managing director. (Reporting by Uday ...


Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every two weeks, I’ll be sharing with you a ...


Tinyclues, provider of a leading artificial intelligence (AI)-first marketing solution, today announced Charles Tyrwhitt as a new customer. The British-owned, global menswear retailer expects to run its first AI-driven email-marketing campaigns in November ...


For outfielder Aaron Judge, the New York Yankees’ unlikely run to the precipice of a 2017 World Series berth is just the latest development on a path to becoming one of Major League Baseball’s most marketable young stars. Judge is arguably the most ...


For outfielder Aaron Judge, the New York Yankees’ unlikely run to the precipice of a 2017 World Series berth is just the latest development on a path to becoming one of Major League Baseball’s most marketable young stars@ Judge is arguably the most @@@

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